Our Commitment to Your Privacy

Welcome, and thank you for visiting www.gentlepathbook.com (referred to throughout this policy as “the Sites”), a resource created to serve massage practitioners dedicated to the well-being of older adults. We believe that the trust you place in us is the very foundation of our relationship with you.

This Privacy Policy honors that trust by describing, in clear and honest terms, what information we collect, why we collect it, how we use it, and how we protect it, because we want you to feel confident and informed every time you visit.
The Sites are operated by Small Raven Media (“we,” “us,” “SRM,” or “our”), and by using the Sites, you consent to the collection, use, and disclosure of your information in accordance with this policy. If you have any questions at all, please don’t hesitate to reach out, as we are always happy to hear from you.

Information We Collect

Information You Provide Directly
The primary personal information we request is your first name and email address, which you provide voluntarily through our newsletter subscription form. You are never required to share personal information to browse or read the content on our Sites.
For certain activities, such as registering for an account, subscribing to alerts, downloading datasets, or contacting us directly, we may also collect additional details, including contact information such as your full name, email address, mobile phone number, and mailing address, along with account credentials such as a username and password, as well as any other information you voluntarily choose to provide, and we may combine this information with information we already have about you to improve your experience.

Information Collected Automatically
When you visit the Sites, certain information may be collected automatically, including your IP address, device and advertising identifiers, browser type and operating system, Internet service provider, pages visited before and after using the Sites, date and time of your visit, links clicked, pages viewed, general navigation patterns, and standard server log information. We may also collect location information derived from your IP address, GPS signal, or nearby WiFi access points and cell towers.

Our website is hosted on WordPress and powered by Small Raven Media. As part of normal operations, standard hosting services may collect technical data, including IP addresses, browser type, and server logs, for site performance and security purposes. We may also collect technical data to diagnose and resolve technical issues, including device memory state during application crashes.

If you use third-party services such as Facebook, Google, or Twitter to log in to or share your experience on the Sites, we may receive information through those services in accordance with their respective privacy policies.
We do not collect sensitive personal data, health information, or financial details beyond what is described in this policy. Our goal is to stay connected with you, not to build a profile of you.

Lawful Basis for Processing Your Personal Information

We believe in being straightforward about why we use your personal information. To process it lawfully, we rely on one or more of the following legal bases:

Your Consent. When you actively indicate that it is okay, for example, by creating an account or subscribing to our newsletter, we process your information with your consent.

You may withdraw your consent at any time, although doing so does not affect the lawfulness of any processing carried out before the withdrawal.

Contractual Obligations. We use your information when necessary to fulfill an agreement with you, such as processing a purchase or donation. If your personal information is required to fulfill a contract, we may be unable to provide services without it.
Legitimate Interests. We may process your information when it is necessary for our operations and does not significantly intrude on your privacy. Our legitimate interests include site improvement by enhancing features, functionality, and the overall visitor experience, as well as user engagement by keeping you informed about updates, new content, and relevant announcements. These interests also encompass research and development through the use of aggregated or anonymized data to identify trends and improve our offerings, along with security and fraud prevention to protect the Sites and our visitors from unauthorized access and misuse, legal compliance to meet our regulatory obligations, and the support of day-to-day business operations and organizational needs. If we rely on legitimate interests, you may ask us for more details about the specific interest at any time.

Legal Compliance. We process your information when required to comply with the law, for example, when keeping records of cookie consent choices or managing donation and purchase records.

Other Reasons. We may also process your information for any other reason permitted by applicable law.

How We Use Your Information

Our primary use of your first name and email address is to deliver The Gentle Path newsletter. Each edition includes evidence-informed articles, clinical practice tips, thoughtful reflections, project updates, and announcements crafted specifically for massage practitioners who work with older adults. Every message we send is designed to offer you genuine value, connection, or inspiration.

We may also use the information we collect to provide, maintain, and improve the Sites, to contact you regarding your account or your use of the Sites, and to fulfill your requests for products, services, and information. In addition, we may use your information to send promotional materials from us or our affiliates and trusted partners, to analyze usage data and user behavior to improve the Sites and our content, and to customize the content and experience we deliver to you. We may also use your information to prevent prohibited or illegal activities as outlined in our Terms and Conditions, and to fulfill any other purposes disclosed to you at the time of collection or with your consent.

We will never sell, rent, or share your subscriber information with third parties for marketing purposes. Your information belongs to you, and it stays between us.

Third-Party Service Providers and Sharing

When you purchase The Gentle Path or other materials through our Sites, your transaction is handled by third-party merchant services, and these payment processors collect only the information required to complete your purchase, including payment card details, billing information, and shipping address. The Gentle Path does not directly collect, process, or store payment card information. These third-party services operate under their own privacy policies, and we encourage you to review them.

We may also share your information, as necessary, with authorized third-party vendors and service providers who perform functions on our behalf, including billing, payment processing, customer service, email deployment, business analytics, marketing, advertising, performance monitoring, hosting, and data processing, as well as with corporate affiliates who are subject to this Privacy Policy. Your information may also be disclosed in connection with business transfers, such as in the event of a sale, merger, consolidation, change of control, asset sale, or bankruptcy proceeding, and for legal purposes in response to subpoenas, court orders, or law enforcement requests, to establish or exercise legal claims, to respond to government inquiries, or to protect the rights, interests, health, safety, or security of ourselves and others. We may additionally share your information with your consent or at your direction.

If you access Facebook, Google, Twitter, or similar services through the Sites, those platforms may collect information about your activity and notify your connections on those platforms in accordance with their own privacy policies.

Information you share in any public areas of the Sites, such as comments or forums, can be read, collected, and used by other users, and we are not responsible for personal information that you voluntarily submit in public areas.

Cookies and Tracking Technologies

You may have heard the term “cookies” before, and they are simply small text files placed on your device that help a website remember your preferences and recognize you on return visits. On The Gentle Path, cookies may be used to remember your preferences and settings, support core site functionality, and understand general usage patterns so we can improve our content. We do not use cookies for third-party advertising, behavioral tracking, or unrelated purposes.

In addition to cookies, we may also use pixel tags (sometimes called web beacons or clear GIFs), Local Shared Objects (commonly known as Flash Cookies), and similar technologies, all of which are used for technical reasons, efficient site operation, ease of use, and gathering usage statistics. By using the Sites, you consent to our use of cookies and these related technologies.

How to manage cookies. You can manage your cookie preferences through your browser settings. Because each browser is different, we recommend consulting the help section of your browser for specific instructions. Additional steps may be needed to manage Local Shared Objects, for example, through Adobe’s Settings Manager page. Please note that disabling cookies may affect the functionality of some features on the Sites.

Third-Party Advertising, Links, and Content

The Sites may contain links to third-party websites, content, or resources, and third parties, including business partners, advertising networks, and advertising service providers, may collect information about you through cookies, pixels, local storage, and other technologies. They may use this information for interest-based advertising across the internet, in browsers, and on devices. We are not responsible for the privacy practices of these third parties, so we encourage you to review their privacy policies.

Opt-out options. You may opt out of interest-based advertising through the Digital Advertising Alliance website, the Network Advertising Initiative website, your mobile device settings, or by uninstalling relevant applications. Please note that opt-out choices may apply only to the specific browser or device on which you make them, and even after opting out, you will still see advertisements, though they may be less relevant to your interests.

Do-Not-Track Signals. Some browsers transmit “do-not-track” signals to websites, and because browsers implement this feature differently, we currently do not take action in response to these signals.

Your Rights and Choices

You are always in control of your personal information, and you have several meaningful choices. You may unsubscribe from our newsletter at any time by using the unsubscribe link at the bottom of every email or by contacting us directly, and you may opt out of all communications by reaching out to us through the contact information provided below. You may also review, correct, and update your account information by logging in to your account on the Sites, and you may request access to, correction of, portability of, or deletion of your personal information by contacting us.

Before processing certain requests, we may need to verify your identity, which may include requesting additional information from you or sending a one-time access code. We will respond to your requests promptly and generally will not charge a fee, except in exceptional circumstances, in which case we will explain the reasons. If we must refuse a request, we will explain the reason. You may also lodge a complaint with us or with a data supervisory authority in your jurisdiction.

We respect privacy rights under regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We do not share personal information with third parties for their own direct marketing purposes.

Regardless of your location, we respond to privacy-related requests with care and respect.

Data Retention

Your subscriber information, specifically your first name and email address, is retained only as long as your subscription is active or as needed to fulfill the purposes described in this policy, and after you unsubscribe, your personal information is removed within a reasonable timeframe.

We retain personal information as long as necessary for the original purpose of collection, as well as for any other legally permitted purposes, including meeting legal obligations, resolving disputes, and enforcing our agreements. We do not hold onto information we no longer need.

Data Security

We take protecting your personal information seriously. We use reasonable and commercially acceptable measures to safeguard your data from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

That said, no data storage system or method of internet transmission can be guaranteed to be 100% secure. Information collected by third parties may not have the same security protections as information we hold directly. When third parties acquire personal information from us as processors, we ensure that contracts are in place requiring them to process your data lawfully and to maintain protections that meet or exceed our own standards. If you have any concerns about the security of your information, we encourage you to reach out to us.

Children’s Privacy

The Gentle Path is a professional resource for massage practitioners and is not directed at children. We do not knowingly collect personal information from anyone under the age of 13 without parental consent, unless permitted by applicable law. If we learn that a child under 13 has provided personal information to us, we will take prompt steps to delete that information in accordance with applicable law.

International Users and Data Transfers

Your information is maintained in the United States in accordance with U.S. laws, which may not provide the same level of protection as the laws of other jurisdictions, and by using the Sites, you understand and agree that your information may be transferred to, and stored on, servers located outside your resident jurisdiction. If you are a resident of a country other than the United States, you consent to the transfer of your data to the United States for processing when you use the Sites.

Your personal information may be transferred to or from the United States and to service providers in countries outside the European Economic Area (EEA), the United Kingdom, or Switzerland, and it may be stored and processed manually and electronically through global systems. For transfers originating from the EEA, the UK, or Switzerland, we ensure that the European Standard Contractual Clauses 2021 cover such transfers unless alternative mechanisms apply, including the Binding Corporate Rules of third-party data importers.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, the revised policy will be posted on this page with an updated effective date. We recommend reviewing this policy each time you visit the Sites. Your continued use of the Sites after any changes have been posted constitutes your acknowledgment of those changes.

Contact Us

We welcome your questions, concerns, and feedback. Whether you need clarification about this policy or want to say hello, we will respond with the same care and respect that defines everything we do at The Gentle Path.

Small Raven Media
7349 Middlebrook Pike
Knoxville, TN 37909 USA
Telephone: (+1) 865-450
Email: privacy@gentlepathbook.com

© 2026 Ed Bolden-Greer. All rights reserved. Powered by Small Raven Media.